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SEBA SERRA / Production Designer

My passion for film and television studies started at a very early age when by pure chance I first landed on a TV set. I couldn’t believe how one could create such a different world, it was pure magic to me. I was determined from this point on to pursue a career in film design.

I took the first important step and got my degree in Film Studies at the University of Buenos Aires. However, I didn’t feel this was enough and I pursued several courses in Design, Architecture and History of Art in order to ensure that I would be fully equipped to delve into the world of film.

I started working as an Art Director and Production Designer in 2003 and have been extremely lucky in that. I have worked consistently in this field since then on commercials, feature films, music videos and drama projects.

I cross between working in Latin America and Europe. That gave me the opportunity to work with many interesting directors, cinematographers as well as great production companies.

Every job is the chance to feel I’m a drawer, a painter, a castle builder, toys designer or even an engineer. I also believe that every job brings a new challenge and a new learning experience and I thrive off this, I love discovering artists, bringing out the best in people and I treasure the creative relationships that I have been able to establish over the years.